Subway's Progress in Malaysia and Asia

Subway Malaysia plans to expand its reach in Malaysia by expanding the number of outlets from 123 to 150 by the end of the year. "Our goal this year is to identify potential prospects nationwide and widen our reach to other states," said Subway Malaysia development agent Datuk Vincent Choo.

He notes that the brand value of Subway has been growing steadily in the past three years with customer satisfaction exceeding the company's expectation.

Subway president and co-founder Fred DeLuca said he remained confident that Asia will experience the biggest expansion this year.